Are you looking for reliable, time-tested bestselling tips for your jewellery store? Or maybe you just want to know what to look for in a good jewellery store? Then look no further, this article is for you. Here are 5 top sales tips from jewellery industry experts. Keep reading, so that you and your team will get great ideas and understand what it takes to operate in the jewellery industry.
Deliver an excellent customer service experience
Quality customer service changes the way people buy. Thus, it is important you make your jewellery store a pleasant place to be. Customers wants to buy from a place where they will be truly cared and nothing creates this atmosphere better than having a nice atmosphere and friendly, warm sales representatives.
Train your sales team to always smile and be friendly to the customer. Your sales team should be welcoming them when they arrive and thank them immensely when they are leaving. Keep in mind that this will leave a great impression on them.
Deliver what your customers actually want
Do you deliver value to your customers? Please note that every person that comes to your jewellery store is there for a reason; some are shopping for a birthday or wedding anniversary present for their loved ones, while some others are shopping for an engagement ring. Remember that a lot of people will browse online and do a bit of research before coming into your store and won't make it to your doors if they don't see that you offer what they want. That means if your store offers bespoke, handcrafted engagement rings then you need to display it on your website like the one found here which clearly advertises the types of engagement rings they work with. Whatever your niche, you need to ensure that the information of what you are selling is easily available online otherwise customers may never make it to your door.
Once customers do make it through your door, the sales team needs to be asking relevant questions to customers so that they can find out what the customer wants and then provide it for them.
Give your customers financial options
This is one of the reliable ways to boost your sales. Introduce a no-credit financing options for your jewellery business. This will help customers without credit or savings to make progressive purchase from your store.
Advertise your products to influencers who will most likely going to draw clientele to your jewellery store. Let people know that you are serious to do business.
Create a unique brand
As mentioned before, the internet is filled with several jewellery stores and people are looking online before they enter your doors; there are a thousand and one places customers can go to buy jewellery. This is the best time to distinguish yourself from the competition by giving them an exceptional experience and high quality information to help your customers make a decision. If you take look at the Rod Valenz who are jewellers in Melbourne, you will see how much detail they provide customers about the jewellery designing process and all of the pictures to help visualise those potential jewellery designs.
Take advantage of the available marketing opportunities
Look out for smart opportunities that will enable buyers to notice your brand. Please let people know if you are selling a brand with special accolades or features or if you have won an award in the past.
Post this information on your blog, website, local newspaper and store windows. Also, another helpful model is to team up with other businesses and let your customers recommend each other. Be savvy in your marketing approach, if an exciting, new jewellery line is launched, let people know about it, and also inform them it can be purchased in your shop.